- 3,5 million users reached
- 3,4 million video views
- 1,6 million social media interactions
Fans were highly enthusiastic and leaked all possible 16 minutes, they asked the actors and creators of 4 BLOCKS unresolved questions about the second season, posted videos of own 4 BLOCKS rap songs in the run-up to the event to apply to compete in the “Rap Contest” and engaged in animated discussion for an entire day – live!
After the minutes that fans won were published on Facebook the same day at the end of the live event, there was major excitement for the new season and people could hardly wait for the season premiere two days later.